Media management and campaigns are designed and executed under this company. It researches and manages all media outlets that are required by the group and its umbrella brands. Print, television and radio campaigns are designed by the best creative force that works here. Since it is not limited to group assignments, the media house has a strong clientele within the MNCs and top businesses. Advertisements and campaigns are designed keeping the client philosophy as key. Photography, TVCs and short videos are shot using state-of-the-art equipment that is owned by the company. C2 [Creative Cerebrum] is undertaking its first feature film project and by far the highest budgeted project in Pakistani cinema. Skills and technology are being consulted and contacted globally making it the first project of its kind. It will be shot in Asia, Europe and the Middle East.