Couture is in our culture. The entire Mughal Dynasty boasts the most creatively outstanding couture the world has ever seen. House of SAMHAN is the retail business of the group. Currently, Khadija & Ubaid Couture is the fashion brand under House of SAMHAN. It focuses on bridals and heavy formals in the couture segment. Based in the historical city of Lahore, the designs highlight the culture and heritage of the city. More brands and labels will be instilled within the brand that taps into pret and luxury market segments. Since there is a huge potential for prestigious brands, there is room for growth within this sector. House of SAMHAN will bring in internationally acclaimed labels and market them locally.